Feb15

How to Get the Most Out of the ISPA Academy

Friday, 15 February 2019

How to Get the Most Out of the ISPA Academy

If you’re an ISPA member, you’ve probably heard of the ISPA Academy through Pulse or Touch Points. But do you know the potential it holds to elevate your business and how best to practically use it?

The Academy offers educational insights from many of ISPA’s own members. Articles, studies and many other valuable resources have been uploaded for members to reference – like the spa industry’s Wikipedia!

In this post, we lay out the eight sections of the Academy with descriptions and recommended reading to give you a glimpse of what is offered through this valuable member benefit.

 

Human Resources

What’s offered: HR Snapshot Surveys, related articles and position responsibilities

Provides insight into: hiring, retaining and onboarding employees, as well as dealing with workplace issues

Recommended reading: How to Spot and Hire Top Talent, Checklist for Deliberate Onboarding

 

Glossary

What’s offered: valuable and extensive definitions of spa industry terms

Provides insight into: all things related to the spa industry

Recommended reading: Creative Therapy (Creative Movement), Infant Massage

 

Marketing/PR

What’s offered: Marketing/PR Snapshot Surveys, related articles

Provides insight into: best practices for social media marketing, sample documents and strategies for connecting with clients

Recommended reading: Tapping the Power of Influence, Social Media Secrets for Attracting Millennials

 

Retail

What’s offered: Retail Snapshot Surveys, related articles

Provides insight into: best practices for outfitting and dressing up your retail space

Recommended reading: Conscious Sales Person Series, Maximize Your Retail with Revenue Boosting Ideas

 

Spa Operations

What’s offered: related articles and educational advice

Provides insight into: best practices from Conference speakers and other industry professionals

Recommended reading: 5 Must-Have Skills to Make It as a Spa Director, Spa Operations Manual Textbook

 

Financial Management

What’s offered: related articles and textbooks

Provides insight into: the ins and outs of spa finance best practices

Recommended reading: Financial Management for Spas Textbook, Uniform System of Financial Reporting for Spas Textbook

 

Research

What’s offered: ISPA U.S. Spa Industry Studies, Compensation Supplements, Workforce Studies and Research Snapshot Surveys

Provides insight into: valuable statistics and feedback from spa professionals that applies to revenue, spa visits, number of locations, revenue per visit and employees

Recommended reading: 2018 ISPA Spa Workforce Study, Consumer Snapshot Volume VII: Millennial Perceptions and Preferences

 

Inspiration

What’s offered: powerful and thought-provoking insights

Provides insight into: becoming a better professional from the inside out

Recommended reading: 4 Thought Provoking Questions by Brene Brown, Creating a Joy-Filled Team Through Positivity

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