2016 ISPA Conference & Expo Closing Keynote Highlight

Tuesday, 17 May 2016 Posted by International SPA Association

The most recent ISPA blog update introduced Brenè Brown, the first of our keynote speakers for the 2016 ISPA Conference & Expo. That was an exciting announcement, but the confirmation of the closing keynote speakers is just as much of a coup.

If you're ever in a meeting and someone says "don't tell people what you do, tell them why you do it," the chances are they learned that from watching Simon Sinek's TED talk Start With Why: How Great Leaders Inspire Everyone to Take Action. It's one of those TED talks that sets off a light bulb in the mind of anyone who sees it — and with over 26 million views, it is the second most watched talk of all time on Given how many amazing talks are available on TED, that is some achievement.

The root of Simon's work is considering the reasons why some businesses keep on growing while others stumble. Having a great past is no guarantee of a great future, and businesses that are able to grasp Simon's "golden circle" are the ones that dominate. Simon's thoughts and analysis don't just apply to big business though — they apply to all business.

Researching and analyzing great leadership and putting that research into action has been the driving force behind Simon's career. As a consultant to senior leadership at many household corporation names, Simon has captivated and inspired executives and business owners around the world, appropriate for someone who spent much of his early life globetrotting.

His books, the first sharing a title with his TED talk, and his latest Leaders Eat Last: Why Some Teams Pull Together and Others Don't, have both landed on the New York Times and Wall Street Journal bestseller lists. When he isn't inspiring action through his talks and writing, Simon in an adjunct staff member at think tank The Rand Corporation and teaches strategic communications at Columbia University. 

We are honored and very excited to have secured Simon as a keynote speaker for the 2016 ISPA Conference & Expo. Can't wait till September to learn more about Simon? Visit his website and follow him on Twitter. Don't forget to secure your spot at Conference at We're sure #ISPA2016 is one you won't want to miss!

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