We have made some exciting changes to our website that will greatly enhance your members-only sections and login component at experienceispa.com. These changes will make it easier to access your account information and member benefits.

We are confident you will love the new features just as much as we do!

With marketing trends changing and evolving all the time, it is crucial to stay on top of your marketing management.

This year, ISPA has chosen the following six influential speakers on marketing in spa, with the aim of attendees gaining key takeaways that will dramatically increase sales.

Seven of this year’s Professional Development Speakers discuss the importance of attracting and engaging top talent, delving into topics of learning how happiness and vision create a dynamic and engaged workplace, discovering the connection between a happy workplace and a thriving business.

In the expanding health and wellness industry, knowing the consumer mindset is vital. So, how do customers define wellness, and what influences their interest and investment in the exponential world of spa?

Anyone can become a generational genius in today’s economic culture, but when it comes to millennials, the bar is set much higher for company branding expectations.

As you know, different social platforms call for different plans of attack when it comes to posting. Facebook stories proved to be most popular among any other social media practice, significantly trumping Instagram stories, as well as Twitter catchphrases, Pinterest articles and Google+ outreach.

June saw 19 members join ISPA, the International SPA Association. Twelve joined as spa members, with the other seven being vendor members. Find out who they are and feel free to reach out to them via social media!

Instagram is described as a place “to share the moments you want to remember.” With Instagram stories, users can now highlight the “before, during and after” action shots through picture slides and mini videos.

Singer-songwriter and 2016 ISPA Alex Szekely Humanitarian Award recipient John Ondrasik closed the 2016 General Session with one thought-provoking question: “What kind of world do you want?” 

The Grammy-nominated artist came in to fame when his song “Superman” became a global hit. “I think the reason why the song resonated with so many people is because it talks about how we can’t be everything to everyone. In the song, Superman doesn’t want to be Superman. He wants to be human, to be able to bleed, not be a superhero.” 

In the month of May, 33 new members joined the International SPA Association. Fifteen new spa members, 13 new vendor members and five new service provider members joined us last month.

In this Ask the Expert, we ask the happiness expert on how you can bring the concept of hygge to any corner of the world.

Experts estimate it costs more than twice an employee’s salary to find and train a replacement. Twice the salary? At that rate, most spas can’t afford to lose an employee but turnover rates in the spa industry are alarmingly high.

Athletes need to give their muscles a break to enable them to push themselves to even further limits. What better way to relax and rejuvenate than at the spa?

Ready to drastically change your management style? Here are some tips to stop being a micromanager.

When Daring Greatly best-selling author Brené Brown made a brave decision to talk about her own struggle with shame and vulnerability at a TEDx Talk, she had no idea her life was about to change. Not only did her talk go viral, an incident she calls “happy accident,” but being thrown into the spotlight has also made her realize that the only way to live is to live bravely.