So often, we find ourselves focusing on the negative. Whether we’re looking in the mirror or reflecting on the day at work, we tend to spend more time focusing on the one F on the report card rather than the numerous A’s. Upcoming #ISPA2019 keynote Marcus Buckingham has spent over a decade exploring the dangers of succumbing to this way of thinking.

About halfway down the list of the 25 most popular TED talks of all time, you’ll find upcoming #ISPA2019 keynote Susan Cain’s talk on “The Power of Introverts,” an honest discussion on how to uncover the untapped (or discouraged) strength of Western society.

Can you say record growth? In this guest blog post, Colin McIlheney, global research director at PricewaterhouseCoopers (PwC) breaks down the big takeaways of the 2018 U.S. Spa Industry Study.

With the 2018 ISPA Conference & Expo just a few days away, it’s time to open the trusty luggage bag and pack your goods. Whether you’re a first-timer or a veteran conference-goer, one thing everyone has in common is that we all have to pack!

With a new landscape for #ISPA2018 comes a new menu! Get the scoop on special Phoenix Restaurant Week deals, as well as the best places to eat and drink in the new host city, which has everything from burritos to brews.

Each year, the best of the spa industry populate the ISPA Expo floor to share their expertise. We will soon be back on the floor, and we couldn't be more excited. Over 250 exhibitors will be working hard to put on a successful show as they intrigue and interact with inspired attendees. And that’s where you come in!

Phoenix is more than just the capital of Arizona—it’s the cultural capital of the entire American Southwest. With incredible museums, concert venues, cultural institutions and recreational opportunities, Phoenix has something for every ISPA attendee, whether you’re a golf fanatic or a symphony savant.

Over the last six months, the ISPA Blog has highlighted all the incredible new things going on at the 2018 ISPA Conference & Expo. With just a few weeks before the entire international spa industry convenes in Phoenix for three days of connection, here’s what you need to know about the big changes for #ISPA2018.

Phoenix is an incredible place to get outside and get active. With an expansive municipal parks system that means you're never more than 20 minutes from preserved desert landscape, it's always easy to commune with nature when you're not at the 2018 ISPA Conference & Expo.

Read on to learn more about how to experience the great outdoors in the Valley of the Sun.

We would love to give a big "THANK YOU" to our incredible sponsors for the 2018 ISPA Conference & Expo. Nothing would be possible without their support and we look forward to CONNECTING with each of them in September!

From masks to moisturizers, tank tops to luxury lip gloss, the August 2018 ISPA Reveal Box was chock-full of amazing products from ISPA resource partners. Read more to get the full list of Reveal Box products, plus a crash-course on how your spa can start getting three Reveal Boxes every year.

The entire 2018 ISPA Conference & Expo will be at your fingertips with the ISPA Conference mobile app. Downloading the app onto your iOS or Android device will provide you with hand-held assistance as you network with attendees, exhibitors and speakers.

Get ready to get appy as we lay out how to get the most out of the app!

If you’ve been wondering what ISPA has in store for this year’s Conference, you are in for quite a treat. (Actually, many treats.) The all-new Experience Center features one-of-a-kind experiences from top-notch sponsors.

Read more to get the full scoop on what experiences are being offered and how to book a treatment in advance.

As an exciting new addition to the 2018 ISPA Conference & Expo, four Education Sessions will be offering Massage Therapy Continuing Education (CE) hours! These hours are required for industry workers in the license or certification renewal process to keep them up to date on the latest practices and research.

Learn more about these four sessions and get excited for #ISPA2018!

That time of year is here: the Big Five statistics have been released! Read more to find out what the latest data indicate about the performance and growth of the U.S. spa industry.