Published 10 times per year, Pulse is the premiere magazine for spa professionals. ISPA members receive the print edition each month and special editions are also distributed to an expanded audience. Additional ad exposure is included through the distribution of the digital edition sent to members and prospective members.

2017 Exposure Guide

2018 Editorial Calendar

January/February

Theme: Past, Present & Future

March/April

Theme: Workforce Development

Supplement: Brand Leaders of the Future

May

Theme: Sales + Retail + Finance 

Supplement: Up Your Retail Game: Products, Displays and Software to Enhance Your Retail Space

Expanded Distribution: West Coast ISPA Media Event

June

Theme: Customer Service

July

Theme: Pre-Conference

Supplement: Sponsor Features

Expanded Distribution: 2018 ISPA Conference & Expo Pre-Conference 

August

Theme: Marketing

Expanded Distribution: East Coast ISPA Media Event

September

Theme: On-Site Edition 

Supplement: Exhibitors' Highlight

Expanded Distribution: 2018 ISPA Conference & Expo On-Site

October

Theme: The Green Issue

Supplement: Environmentally-Friendly Products

November

Theme: Post-Conference Edition

December

Theme: The Trends Issue

Supplement: New Product Releases for 2019 (LOOKBOOK)

Pulse Rates*

Full Page

1x - $2,600  | 3x - $2,470  |  5x - $2,340  |  10x - $2,080  |  Special Editions - $3,120

Back Cover

1x - $3,120  |  3x - $2,970  |  5x - $2,800  |  10x - $2,500  |  Special Editions - $3,750

Spread

1x - $5,200  | 3x - $4,940  |  5x - $4,680  |  10x - $4,160  |  Special Editions - $6,240

1/2 Page

1x - $1,900  | 3x - $1,805  |  5x - $1,710  |  10x - $1,520  |  Special Editions - $2,280

Advertising Supplement

1x - $650  |  5x - $585

*Additional charges for preferred positions.

2018 Pulse Mechanical Requirements

Full Page

Live Area - 7" x 10"
Trim Size - 8-3/8" x 10-7/8"
Bleed - 8-5/8" x 11-1/8"

Back Cover

Live Area - 7" x 10"
Trim Size - 8-3/8" x 10-7/8"
Bleed - 8-5/8" x 11-1/8"

Spread

Live Area - 16" x 10"
Trim Size - 16-3/4" x 10-7/8"
Bleed - 17" x 11-1/8"

1/2 Page (Horizontal)

Live Area - 7" x 4-7/8"


Ads are accepted on CD or via FTP in the following formats:

  • Adobe CS (includes InDesign, Illustrator and PhotoShop) or lower
  • QuarkXPress 6.0 or lower

If you would like to send a high-resolution PDF or upload your artwork to our FTP site, please contact ispa@ispastaff.com for instructions.