What are you doing to IGNITE your brand at the 2017 ISPA Conference & Expo?
We will showcase our new lines, but, first and foremost, we will celebrate our B Corp Certification and our new I Sustain Beauty Campaign, a worldwide initiative to promote artistic, social and environmental beauty. These initiatives go far beyond a mere product and service offering. They testify to our higher commitment to become the change we want to see in the world in terms of sustainability for the people and the planet. They also allow us to partner and connect with the spa professionals and the end consumers at a deeper level, involving personal and social ethical values.
How does your brand IGNITE the future of the spa industry?
We will offer spa professionals innovative products and services for baby boomers, but also a complete new approach to engage the new target of modern spas: the millennials. We believe it is key for spas to have different and specific solutions that can be innovative from a formulation standpoint, but also have a fresh and unique communication that can speak the language of modern, contemporary early adopters who have to face the urban lifestyle stress.
What exciting product is your company showcasing at the 2017 ISPA Conference & Expo?
The ISPA Conference plays a key strategic importance in the international professional skincare industry: we have therefore chosen it as the perfect stage for our worldwide re-launch of our Skin Regimen line correcting and preventing the effects of Lifestyle Aging. All formulas have been created according to our Science-based Conscious Formulas™ and are rich in natural-origin ingredients and free from silicones, parabens, colorants and animal derivatives. Among the hero booster collection, the 10.0 TULSI BOOSTER is a pure concentrated formula of a holy Indian herb known for its adaptogenic properties. It increases the body's resistance to stress, contributes to eliminating toxins, and reduces inflammatory processes.