CODE OF CONDUCT PRESS RELEASE

MEDIA CONTACTS:                                                                 

(Add your PR contact)                                                                

International SPA Association:

Allie Hembree
1.859.425.5072
allie.hembree@ispastaff.com

KNOW THE CODE BEFORE YOU BOOK YOUR NEXT SPA EXPERIENCE

(YOUR CITY, State) (Date) - When you walk through the doors of your favorite spa, sit down in the massaging pedicure chair and stick your feet into the water that isn't quite the right temperature, do you say anything to your therapist?  What about if you walk into a treatment room for your Hot Stone massage and the music is too loud? Or, the stones are too hot? Do you just lie on the table and grin and bear it?

"Spa experiences are your time to relax, reflect, revitalize and rejoice. The spa is meant to de-stress, not stress you," said International SPA Association President Lynne Walker McNees. "Not only should you say something, you actually have the right and responsibility to do so. You have the right to control your spa experience no matter what type of spa you wish to visit or treatment you choose to enjoy."

Spas are for everyone. Just like diet and exercise, they are part of the modern healthy lifestyle.  One in four American adults have been to a spa and 15 percent of spa-goers are new to spas each year. With these numbers only expected to grow, it is more important than ever for spa-goers to be aware of their rights and responsibilities once they enter a spa. As the authoritative voice of the spa industry, ISPA created the Code of Conduct in partnership with the Resort Hotel Association to enhance the level of comfort for spa-goers. As an ISPA member, (Your company's name) uses the guidelines of the Code of Conduct.

(Appropriate to add a quote from your spa director here.)

The Code of Conduct is a list of rights and responsibilities for spa guests. It ensures that each spa experience be professional in communication, confidentiality, privacy and spa treatment. The code is especially helpful for those who are new to the spa industry because it describes spa etiquette and helps to manage a guest's expectations.

A few of the guidelines from the Code of Conduct include...

As a spa guest, it's your responsibility to:

• Communicate your preferences, expectations and concerns
• Communicate complete and accurate health information and reasons for your visit
• Use products, equipment and therapies as directed

As a spa guest, you have the right to:

• A clean, safe and comfortable environment
• Stop a treatment at any time, for any reason
• Be treated with consideration dignity and respect

Your company's name, description, location, phone # and Web site

Example: ABC Spa is a full-service day spa featuring complete hair and nail care, facial treatments and massage.  Individual and complete spa package rates are available.  For more information or to make an appointment call 999-999-9999 Monday through Saturday from 9 a.m. to 7 p.m. or visit www.website.com.

You may read the Code of Conduct, as well as gain access to ISPA's 3,000 members, through http://www.experienceispa.com/.

ISPA is recognized worldwide as the leading professional organization and voice of the spa industry.  ISPA's membership is comprised of health and wellness facilities and providers around the world.  ISPA strives to advance the professionalism of the spa industry by providing invaluable educational and networking opportunities, to promote the value of the spa experience to society, and to be the authoritative voice of the spa industry. 

Spas are entities devoted to enhancing overall well-being through a variety of professional services that encourage the renewal of mind, body and spirit.