Color Spacing

Article | Category: Retail

Color is a visual language that can evoke certain feelings, depending on the color viewed.

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Authentically increase client spend and loyalty and support the efforts your team is already making. My new concept of The Conscious Sales Person can be applied to all client facing businesses.

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Have you struggled to hire the ideal employee that consistently inspires and educates your clients to take advantage of the amazing offers and benefits your business has to offer? Well now you can create one!

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Have you ever advertised a great sale or promotion that didn’t deliver the results you had hoped?

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Properly on-boarding new staff members to your team will determine their success with your business. The Conscious Sales Person needs the same type of introduction as a living voice that communicates your values, policies and procedures, offers, and creates a meaningful relationship with your client.

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Visual merchandising is the deliberate design, layout and presentation of a retail space, as well as the products and services sold in that pace. The basics of visual merchandising are simple common sense and can be learned by anyone.

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When I consult with spa managers in the United States they often tell me that their number one problem is getting their staff to sell retail products. The past three years spent working in Asia has shown me that the same challenges exist.

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Enrique founded a spa/beauty product line created from plants and vegetables unique to a village in South America. For each product sold he gave back 15% of the profit to assist the village in building a school.  His distributor positioned the line in the spas of a very upscale hotel chain.  Life became exhilarating; he began to get a lot of media attention. He was invited to speak at several high profile spa events, to promote his products. He and his assistant conducted intensive training at the spas personally to ensure that the therapists understood the protocols.

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Topic of focus - Retail

Retail sales are an important income source for members, with 38 percent of all spas reporting an average of 10 – 15 percent of total annual sales revenue stemming from retail sales.

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Never be complacent in what you buy and how your store looks. Not only does your guest want the newest and on-trend item, but your team does also. By generating excitement within your team, and frequently re-creating your store, you motivate them to sell and promote more.

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Topic of focus - Retail

Retail products are an important income source for members, contributing an average of 10-15 percent of total annual sales revenue.

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Retail Management for Spas represents an important step in the sustainability of the spa industry. The global spa industry has experienced a great deal of change. In some countries, the industry has seen phenomenal growth and in other areas, this growth is just beginning.

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Managing one’s retail inventory is a critical part to a spa’s profitability. “Making good inventory decisions should always be based on demand and sales history,” says Linda Mahramnia, retail buyer at Spa Gregorie’s located in Newport Beach, California. “I firmly believe in a product life cycle, like a bell curve. You have to know when to buy, when to maximize and when to decrease product [orders].”

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Upsell Tactics

Article | Category: Retail

Upselling, the act of encouraging customers to buy more or better products, might sometimes be considered retail’s guerrilla tactic. In fact, it is something that everyone in retail should embrace, teach and encourage.

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Gina Jacoby-Clements shares her top tips on how to utilize spa space effectively and visually in Retail Merchandising.

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