Topic of focus - Quarterly Performance

When asked what the gross revenue change from fourth quarter of 2014 compared to the same period of 2013, 31 percent of all spas saw a 1 – 9 percent increase in revenue closely followed by 30 percent who saw 10 – 19 percent increase.

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Topic of focus - Word-of-Mouth Marketing

Spas are creatively finding ways to encourage existing clients to help spread the word about their treatments and products.  Among ISPA spa members, 39 percent have a referral program in place to incentivizes customers to refer new clients.

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Topic of focus - Spa Treatment Trends

In regards to the types of treatments/services that are included in their spa menus, almost all spa respondents (99 percent) offer facials, followed closely by massages (98 percent) and scrubs (97 percent).

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Topic of focus - Quarterly Performance

Gross revenue at day and resort spas grew substantially in the first quarter of 2015 – 70 percent of respondents reported higher gross revenue.

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Topic of focus - Retail

Retail products are an important income source for members, contributing an average of 10-15 percent of total annual sales revenue.

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Topic of focus - Technology in the Workplace

Technology has become an ubiquitous presence in our working lives – and for many of us, our non-working lives as well. The spa industry is no different and has also seen noticeable growth in technology over the last decade.

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Topic of focus - Quarterly Performance

Among all ISPA spa members, 74 percent of respondents reported that gross revenue for the second quarter of 2015 was higher than the corresponding quarter of 2014.

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Topic of focus - Full-Time versus Part-Time Employees

The headline numbers reveal an industry that provides employment for many people on a part-time basis, but that is also generous when converting to full-time.

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Topic of Focus - What ISPA Members are Exploring

The ISPA community is continuously seeking new concepts, products and business practices that will keep their offerings fresh and relevant.

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Topic of focus - Quarterly Performance

In regards to gross revenue change for the third quarter of 2015, 69 percent of ISPA spa members reported some level of increase over the same quarter of 2014.

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Topic of focus - Spa Gratuities and Service Fees

When asked whether their spas have automatic service fees/ charges, 45 percent of all spas responded yes; with only 15 percent of day spas saying yes; with only 15 percent of day spas saying yes compared to 56 percent of resort/hotel spas. 

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Topic of focus - Year In Review

ISPA members were given a list of marketing channels and asked to specify whether they increased, decreased or made no change to each channel from 2014 to 2015.

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Topic of focus - Quarterly Performance

In regards to gross revenue change for the fourth quarter of 2015, 75 percent of ISPA spa members reported some level of increase over the same quarter of 2014.

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Topic of focus - Employee Training

Quality employee training is essential to the success of any business within the spa industry.  Spa members are offering a variety of training opportunities to ensure their clients receive the best experience possible.

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Topic of focus - Revenue Generating Ideas

When asked whether ISPA spa members had partnered with a local business or organization to generate new revenue, 36 percent of all spa members responded yes.

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Topic of focus - Quarterly Performance

In regards to gross revenue change for the first quarter of 2016, 74 percent of ISPA spa member respondents reported some level of increase over the same quarter in 2015.

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Topic of focus - Spa Treatments

When asked how many total treatment offerings are listed on their spa menu, the most popular answer among all spas was 21 – 30. Interestingly, 9 percent of all spas noted they offer more than 80 treatments on their spa menu.

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Topic of focus - Retail

Retail sales are an important income source for members, with 38 percent of all spas reporting an average of 10 – 15 percent of total annual sales revenue stemming from retail sales.

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Topic of focus - Quarterly Performance

In regards to gross revenue change for the second quarter of 2016, 69 percent of ISPA spa member respondents reported some level of increase over the same quarter in 2015.

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Topic of focus - Job Descriptions

When asked which job positions had written descriptions almost all (99 percent) of all spas responded yes for both massage therapist and receptionist roles. 

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