Topic of focus - Word-of-Mouth Marketing

Spas are creatively finding ways to encourage existing clients to help spread the word about their treatments and products.  Among ISPA spa members, 39 percent have a referral program in place to incentivizes customers to refer new clients.

Show More

Log In

Topic of focus - Social Media

The last Snapshot Survey to cover social media as a topic was the March 2012 survey. Notable usage changes over that time include 40 percent of all spas using LinkedIn as a business tool in June of 2017, compared to just 31 percent in 2012. Pinterest saw a similar increase with 10 percent of spas using it in 2012 and 20 percent using it in 2017. Twitter has seen a decrease in use as 67 percent of all spa respondents used it in 2012 compared to 52 percent in 2017.

Show More

Log In

Distributing a press release with the launch of a new spa, spa offering, product, community partnership, etc. is key to garnering exposure for your announcement.

Log In

Topic of focus - Marketing Monthly Snapshot Surveys provide ISPA members with a valuable look into the state of the spa industry, spa industry trends and help to identify the needs of spa professionals. Snapshot Surveys are conducted on the third Friday of each month, with full results provided only to respondents two weeks from the release date of the survey. Knowledge is a valuable tool and these quick surveys provide a wealth of information shared by ISPA’s members. The September Snapshot Survey requested information from spa members relating to marketing.      

Show More

Log In

How To Ace Influencer Marketing

By: Naren Arulrajah

Brand marketing is changing—and the only way for brands to keep their marketing relevant is by ensuring that it continues to shape the thinking and actions of their target audience. 

Show More

Log In

The Missing Link on LinkedIn - How to Maximize Your LinkedIn Presence to Build Connections

By: Debra Jason

Are you baffled by LinkedIn? If so, you’re not alone. Many spa executives, directors and owners who initially accepted invites from colleagues to join the network may often be left thinking, “What’s next?”

Show More

Log In

We're all curious to take quizzes that reveal 'which Kardasian are we', or 'what haircut you should actually have'... and websites like Buzzfeed have taken full advantage of this fact to grow their fan base by leaps and bounds.

Log In

Social Media Secrets for Attracting Millennials    BY ERIN GARGAN

DISCLAIMER: I was born in 1982, which means I am just barely a millennial. I also have a serious spa addiction and run a social media agency. 

Show More

Log In