Topic of focus - Word-of-Mouth Marketing

Spas are creatively finding ways to encourage existing clients to help spread the word about their treatments and products.  Among ISPA spa members, 39 percent have a referral program in place to incentivizes customers to refer new clients.

Show More

Log In

Topic of focus - Marketing Monthly Snapshot Surveys provide ISPA members with a valuable look into the state of the spa industry, spa industry trends and help to identify the needs of spa professionals. Snapshot Surveys are conducted on the third Friday of each month, with full results provided only to respondents two weeks from the release date of the survey. Knowledge is a valuable tool and these quick surveys provide a wealth of information shared by ISPA’s members. The September Snapshot Survey requested information from spa members relating to marketing.      

Show More

Log In

How To Ace Influencer Marketing

By: Naren Arulrajah

Brand marketing is changing—and the only way for brands to keep their marketing relevant is by ensuring that it continues to shape the thinking and actions of their target audience. 

Show More

Log In

The Missing Link on LinkedIn - How to Maximize Your LinkedIn Presence to Build Connections

By: Debra Jason

Are you baffled by LinkedIn? If so, you’re not alone. Many spa executives, directors and owners who initially accepted invites from colleagues to join the network may often be left thinking, “What’s next?”

Show More

Log In

Distributing a press release with the launch of a new spa, spa offering, product, community partnership, etc. is key to garnering exposure for your announcement.

Log In

Social Media Secrets for Attracting Millennials    BY ERIN GARGAN

DISCLAIMER: I was born in 1982, which means I am just barely a millennial. I also have a serious spa addiction and run a social media agency. 

Show More

Log In

We're all curious to take quizzes that reveal 'which Kardasian are we', or 'what haircut you should actually have'... and websites like Buzzfeed have taken full advantage of this fact to grow their fan base by leaps and bounds.

Log In

Instagram, Facebook and Snapchat Stories are exploding in popularity over the traditional vertical newsfeed post format! Erin Gargan explains why and issues a social media challenge to the ISPA community.

Show More

Log In