CONSUMER RESEARCH

NEW!: SPA CONSUMER SNAPSHOT INITIATIVE

Free download for ISPA members  |  Not available to nonmembers

The newest research initiative from the ISPA Foundation is here! The first piece of the new Spa Consumer Snapshot Initiative is available at no charge for ISPA members.

This summary provides a snapshot of both spa-goers and non spa-goers in the United States. Learn more about consumer perceptions and misconceptions about the spa industry. Find out why consumers are spa-ing and why others are not.

The Spa Consumer Snapshot Initiative is made possible through donations to the ISPA Foundation. If you are interested in giving to the Foundation, click here. 

This Consumer Snapshot Initiative survey report is the first of the ongoing initiative. Each time, a representative sample of 1,000 adults in the U.S. will take part. It is very important to understand that the results regarding spa attendance are self-reported by the snapshot participants and are not official statistics nor can they be expected to be in line with what spas themselves might report (e.g., in terms of overall spa-going numbers or demographic composition of those using the facilities).

The snapshots are an invaluable insight into the real-life attitudes and opinions of a sample of the U.S. population at a point in time and only when there are at least two more waves of research will it be feasible to make in-depth comments on any trends or key issues. The level of interest in the results has been phenomenal and the key to success is to interpret this first-ever consumer snapshot as just that and one that will be built on to deliver the whole picture.

ISPA 2008 GLOBAL CONSUMER STUDY

Free download for ISPA members  |  $800 USD nonmembers

ISPA 2006 CONSUMER REPORT

Free download for ISPA members  |  $500 USD nonmembers

ISPA's qualitative study of both spa-goers and non-spa-goers. This research answers the "how" and "why" questions of spa-going, as well as identifies emerging trends. Additional information is included regarding lifestyles, perceptions, purchasing behavior and more. The non-spa-goer research reveals consumer lifestyles and underlying barriers to spa involvement. (Look inside)

ISPA 2006 SPA-GOER STUDY

Free download for ISPA members  |  $500 USD nonmembers

This study identifies the spa-going consumer and thier behaviors such as services obtained and frequency of spa use. The who, what, when, where, why and how are covered with statistical information on their characteristics, lifestyles, behaviors, values and spa experience. (Look inside)