Experts estimate it costs more than twice an employee’s salary to find and train a replacement. Twice the salary? At that rate, most spas can’t afford to lose an employee but turnover rates in the spa industry are alarmingly high.
According to a 2014 ISPA Snapshot Survey on employee retention, 27 percent of respondents saw employees leaving because they were unhappy with the work environment. That number jumps to 40 percent for day spa respondents.
So why are spa employees unhappy in their work environment?
“It boils down to culture,” says Angela Cortright, principal at Spa Gregorie’s, a day spa in California. “In a culture where individuals are valued, heard, and cared for, turnover will naturally be lower.”
Create the Right Environment
Your employees dedicate several hours a day to you and your business. It is important to return the favor by making the place they work an enjoyable one. This isn’t to say it must be all fun and games all day, but an enjoyable work environment will do wonders for your employees, and in turn, your customers. “Guests can choose to go to any spa they want, but it is the people in your spa that make the experience special, unique, and keeps guests coming back,” notes Henry Gudelsky, director of training and development at WTS International.
How do you keep your people happy? Keep the line of communication between management and staff open. Your staff should feel comfortable talking to their direct managers and even upper-management about anything that may be troubling them at work.
“Take time to build relationships with your team members,” suggest Kendra Rice, spa and health club director at Trump International Hotel & Tower in Chicago. “It is important for colleagues to know you have an open-door policy and that you care about what they are thinking and feeling. Unfortunately, many times, great team members leave over things we could have worked through if only they had felt comfortable to come and talk to management and address concerns.”
Read more strategies for keeping your team engaged by reading the full story at pulse.experienceispa.com.