Instagram is described as a place “to share the moments you want to remember.” With Instagram stories, users can now highlight the “before, during and after” action shots through picture slides and mini videos.
Keeping up with trending social media features is necessary for brands to keep their images fresh and animated. If you haven’t added Instagram stories to your list of social media to-dos yet, it’s time to start.
Storytelling has always been a key component of marketing, and incorporating Instagram stories is another marketing method to take advantage of. With Instagram pegged as the most engaging social media platform out there, your business can’t afford to wait.
So, how do you use Instagram stories to benefit your business? Here are three foolproof ways for beginners.
Show a “Day in the Life” of your business
From your morning coffee run and editorial meeting to your sales presentation and company outing, capture it all (in 8 seconds or less) creatively by sprucing up the filters (done the same way as regular Instagram posting) and adding colorful text and emoticons. This will show users a “behind-the-scenes” look into your workspace, creating a sense of belonging and excitement.
Turn your blog content into mini articles
Is your business’s blog not getting the love it deserves? Try posting some of your favorite blog highlights through Instagram stories. Showcase catchy headlines and “look-at-me” visuals from your blog’s best work. This will prompt users to click directly onto your bio link on your profile, and boom. You’ve got more blog subscribers just like that.
Show your product (or employees) in action
One of the main reasons Instagram continuously wins the popularity contest among the social media roster is because of its cosmetic appeal. With users sharing an average of 95 million photos every day, you need to find ways to make your product stand out.
Lighting is everything when it comes to Instagram, and even more so in an Instagram story where users are only getting a split-second view of your post. Put imagination in the way you advertise your product through outside-the-box backgrounds and visually attractive surroundings.