Aug15

Marketing and Brand Identity at 2017 ISPA Conference & Expo

Marketing and Brand Identity at 2017 ISPA Conference & Expo

With marketing trends changing and evolving all the time, it is crucial to stay on top of your marketing management.

This year, ISPA has chosen the following six influential speakers on marketing in spa, with the aim of attendees gaining key takeaways that will dramatically increase sales.

Aug09

Building a Strong and Happy Workforce at 2017 ISPA Conference & Expo

Building a Strong and Happy Workforce at 2017 ISPA Conference & Expo

Seven of this year’s Professional Development Speakers discuss the importance of attracting and engaging top talent, delving into topics of learning how happiness and vision create a dynamic and engaged workplace, discovering the connection between a happy workplace and a thriving business.

Aug01

Customizing Spa for Consumers at the 2017 ISPA Conference & Expo

Customizing Spa for Consumers at the 2017 ISPA Conference & Expo

In the expanding health and wellness industry, knowing the consumer mindset is vital. So, how do customers define wellness, and what influences their interest and investment in the exponential world of spa?

Jul28

Master Millennial Marketing and Engagement at #ISPA2017

Master Millennial Marketing and Engagement at #ISPA2017

Anyone can become a generational genius in today’s economic culture, but when it comes to millennials, the bar is set much higher for company branding expectations.

Jul14

Best Social Media Practices to Promote Your Business

Best Social Media Practices to Promote Your Business

As you know, different social platforms call for different plans of attack when it comes to posting. Facebook stories proved to be most popular among any other social media practice, significantly trumping Instagram stories, as well as Twitter catchphrases, Pinterest articles and Google+ outreach.

Jul11

Welcome New Members - June 2017

Welcome New Members - June 2017

June saw 19 members join ISPA, the International SPA Association. Twelve joined as spa members, with the other seven being vendor members. Find out who they are and feel free to reach out to them via social media!

Jul07

How To Effectively use Instagram Stories For Your Business

How To Effectively use Instagram Stories For Your Business

Instagram is described as a place “to share the moments you want to remember.” With Instagram stories, users can now highlight the “before, during and after” action shots through picture slides and mini videos.

Jul05

4 Inspiring Insights from John Ondrasik

4 Inspiring Insights from John Ondrasik

Singer-songwriter and 2016 ISPA Alex Szekely Humanitarian Award recipient John Ondrasik closed the 2016 General Session with one thought-provoking question: “What kind of world do you want?” 

The Grammy-nominated artist came in to fame when his song “Superman” became a global hit. “I think the reason why the song resonated with so many people is because it talks about how we can’t be everything to everyone. In the song, Superman doesn’t want to be Superman. He wants to be human, to be able to bleed, not be a superhero.” 

Jun05

Welcome New Members - May 2017

Welcome New Members - May 2017

In the month of May, 33 new members joined the International SPA Association. Fifteen new spa members, 13 new vendor members and five new service provider members joined us last month.

May30

Ask the Expert: Meik Wiking

Ask the Expert: Meik Wiking

In this Ask the Expert, we ask the happiness expert on how you can bring the concept of hygge to any corner of the world.

May23

Keeping Employees Engaged: A Step Toward Reducing Turnover

Keeping Employees Engaged: A Step Toward Reducing Turnover

Experts estimate it costs more than twice an employee’s salary to find and train a replacement. Twice the salary? At that rate, most spas can’t afford to lose an employee but turnover rates in the spa industry are alarmingly high.

May18

Helping Athletes Recover Through Spa Therapy

Helping Athletes Recover Through Spa Therapy

Athletes need to give their muscles a break to enable them to push themselves to even further limits. What better way to relax and rejuvenate than at the spa?

May16

Stop Being a Micromanager! 6 Tips for Learning the Art of Delegation

Stop Being a Micromanager! 6 Tips for Learning the Art of Delegation

Ready to drastically change your management style? Here are some tips to stop being a micromanager.

May12

4 Thought-Provoking Questions By Brené Brown

4 Thought-Provoking Questions By Brené Brown

When Daring Greatly best-selling author Brené Brown made a brave decision to talk about her own struggle with shame and vulnerability at a TEDx Talk, she had no idea her life was about to change. Not only did her talk go viral, an incident she calls “happy accident,” but being thrown into the spotlight has also made her realize that the only way to live is to live bravely. 

May11

Is the Fit Right? How to Spot Hiring Red Flags

Is the Fit Right? How to Spot Hiring Red Flags

With the shortage of labor in the spa industry, every manager seems to have a similar problem: finding the right candidates for open positions who will do the job well, bring excitement and fit within your existing team and culture.

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